“Nothing delights me more than when, after a hearty breakfast, I can slip into a pair of polished shoes to go to work. It's the signature of a true gentleman, before even a word is spoken. ” (Sir David Tang)
Passion. Elegance. Pursuit of perfection.
Innovation with respect for tradition.
It could be the smell of the leather rising from the shoes that attracts me or the fascination with the colors of the leather. The unique hand-painted finish that exudes authenticity in every single pair of shoes. The use of precious leather, such as French calf, American alligator and cordovan. Valuable cashmere, ermine and mink linings. Or is it the crème de la crème of traditional handcrafted men's shoes, traditional craftsmanship that appeals to me so much.
Each shoe sewn by hand according to the ancient methods of the traditional shoe constructions: Bologna, Goodyear, Norwegian and Tyrolean. Each creation is hand painted and embellished with unique nuances and refined antique color effects.
Nuances dedicated to the colors of nature. From the blue of the sea and the warm tones of the coast, the green of the spring, the ocher of the autumn.
The craft of custom shoemaking is now enjoying a renaissance as more and more people seek originality, individuality and integrity in what they wear.
“If you really want to understand a man….just look at his shoes”
One philosophy of success is that no one will invest in you until you really start investing in yourself.
It's no secret that shoes are paramount to the first impression.
That is why it is essential to make sure that your shoes are always sending the right signals and that they are carefully clean and polished.
Paolo Scafora understands better than anyone that, as the basis of any well-dressed men's wardrobe, his shoes say more about him than anything else he wears, so their design and quality are crucial.
Paolo Scafora was born in Naples in 1974. As a child he developed a deep passion for shoe making. While playing with his brothers in their father's workshop, he was fascinated by the scents and colors of the leather hides and by the rhythmic and persistent sounds of the shoemaker's tools. As a teenager he learned the secrets of handicrafts after school. When he turned twenty, he moved to Milan to improve his knowledge of shoe design techniques. For example, he combined manual skills and design creation in the manufacture of handmade tailor-made shoes, the fame of which quickly spread abroad.
After a few years, Paolo decided to return to Naples, where he and his brothers created the luxury brand that took its own name.
The Paolo Scafora logo embodies the roots, tradition and Neapolitan pride of the family business.
Indeed, the heart of the logo is the coat of arms of "Terra di Lavoro" (Land of Work), the former province of the Kingdom of Naples, described by the historian Scipione Mazzella in his "Descrittione del Regno di Napoli" (1601). In the center there are two cornucopia surrounded by a royal crown and filled with the products of "Campania Felix", the very fertile region celebrated in ancient Rome.
In this logo, the coat of arms is embellished with two rampant lions, symbols of strength and bravery.
At the bottom are two inscriptions: "Genius Loci", the supernatural entity that protects the territory and hard work of the local communities; Neapolis, the beloved city of Naples that keeps an incomparable tradition of craftsmanship alive century after century.
The lifespan of a pair of shoes depends on how well you take care of them.
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